Our Harlem Shake Video Goes Viral

February 8th, 2013 — 12:37am

A large part of my job revolves around identifying emergent internet trends and examining what precisely makes them viral successes. I had seen the original Harlem Shake videos popping up on Reddit, but this one made me realize that there was the potential to escalate the joke. I was able to convince a couple people at work (who happened to be top youtubers with large fanbases) that this was a good idea and they helped me put together an office-wide version of it:

While the videos preceding this set the precedent for the joke, I believe that our escalation of the joke sent the internet comedy community over the tipping point. We’ve since been parodied by CollegeHumor and the Chive and have been featured on CBS News, the Atlantic Wire, and the Huffington Post.

This was a really interesting experiment, especially since we’re now being credited with the mainstreamification of trap music.


Comment » | Directing, Internet

ALIENS: Cpl. Hicks’ First Name

February 7th, 2013 — 11:47pm

I watched Aliens for the first time since I was a kid and one line really stuck out to me. Cut to me up at two in the morning after three beers looking up documentation on how to get Premiere Pro to accept DivX files.

And hey, let’s be honest. Aliens is a little ridiculous for a few reasons:

  1. If there’s one thing that survives into the future, it’s racist Mexican stereotypes from the 1980s.
  2. The entire movie takes place inside of a Laser Tag arena.
  3. Why are synthetics made of milk?

P.S. the answer is that you’re supposed to install a free DivX codec but that didn’t work so I ended up Handbraking the file into h.264 format.

Comment » | Editing

Meet the Animonster Network

February 7th, 2013 — 11:36pm

My new job has me overseeing a large network of popular YouTube animators. For the past six months I’ve been helping to build Animonster, our company’s owned and operated channel, into a network hub for all of these network channels as a way to help pool resources and share fanbases. These guys are not only super talented, but extraordinarily deserving of all of the attention that they’ve been getting. We recently relaunched the channel with a sizzle reel for all of the talent involved, and it’s since gone really well (a solid 120k views as of this writing).

Anyway, I’m proud of what I helped to achieve.

Comment » | Internet

Video Game High School: An Examination of the Evolving Landscape of Storytelling within New Media

December 5th, 2012 — 5:22pm

I graduated with a bachelor of arts in Film and Television Production and studied screeenwriting independently since then, having worked for about two years in the film industry in and around story development. I currently work at Maker Studios as a Channel Development Coordinator. All of this put together means that story structure and new media are things that keep me up at night. I’m here today to examine the evolving landscape of narrative structure within short-form internet media, or, why it’s so hard for a webseries to become a hit. Continue reading »

Comment » | Writing

An Open Letter to Hideo Kojima

November 22nd, 2012 — 11:44pm

Dear Mr. Kojima,

Firstly, I and the rest of the gaming community would like to extend our immense gratitude to you for the countless hours of joy you have given to us throughout the years. You are no doubt an invaluable creator of some of the most iconic videogames in history, helming some of the amazing pieces of art I have ever had the fortune to play. I count the Metal Gear series among the most beautiful games I have ever played. However despite this, myself and a few others amongst this community have noticed something concerning; something that, if we do not address it soon, may have great repercussions in the future.

Mr. Kojima, we need you to start tweeting pictures of the food that you’re eating again.

You last tweeted on October 9th, and have since maintained a stoic silence on the platform. Even looking past the fact that we’re all worried that you haven’t given any status updates at all since then, It has been over a month since I was last able to track your movements around the world by what you were eating at the time. It has been over a month since I felt that I knew you.

Mr. Kojima, your vast library of tweeted images about food were not only interesting, they were enlightening. Without your guidance, I would not have known that American Cup Noodle tasted differently that Japanese Cup Noodles. Without your tweets I would not have known the price of spare ribs in your country.

So it is with great reverence that I humbly ask you, Mr. Kojima, to come back into the lives of us Twitter followers. You are without a doubt a treasure to the human race, both in the medium of videogames and the medium of camera photos of the food that you’re currently eating at the time. We appreciate your tweets more than you’ll ever know, and hope that someday you’ll again bring light into our lives.


A Concerned Twitter Follower


Comment » | Writing

I Loved a Japanese Body Pillow

November 19th, 2012 — 1:09am

Okay, so I was at the San Diego Comic-Con a couple months ago – and this is eventually going to be about how I had a weekend long love affair with a Japanese body pillow, but it’s gonna take a little bit of time to get around to that, so just stick with me.

So I was at Comic-Con a couple months ago and the original plan that my brother Tim and I had was to go to the convention cosplaying as two guys who didn’t get the difference between Star Trek and Star Wars. We borrowed two star trek uniforms and two Jedi robes and ran around the convention floor waving our lightsabers and misquoting the movies. My personal favorite moment was when we were taking a picture with two hot Sith lords and after putting our hands in “live long and prosper” formation and telling them to, “set lightsabers to ‘stun’”, they called us a bunch of ironic hipsters. Without missing a beat I asked her what season of Enterprise she was from. Continue reading »

Comment » | Writing

Oppa Space Jam Style

October 15th, 2012 — 2:09pm

From the people who brought you the last dumbest thing I’ve ever done comes this abomination.

Someone found out that Gangnam Style and the Space Jam theme song match up perfectly, so they mixed the two together. I gave the internet two weeks to create a music video for it, but nobody did. So here we stand.

Made in ~3 hours exclusively in Premiere Pro CS 5.5.

Comment » | Editing

What the National and Game of Thrones Have in Common

July 19th, 2012 — 10:33am

This is honestly the dumbest thing I’ve ever made.

Made in ~12 hours with Premiere, Photoshop, After Effects, and an uncomfortable amount of self-deprecating humor .

Comment » | Directing, Editing, VFX, Writing

Nacosta – Coldwater Canyon Music Video

June 27th, 2012 — 5:32pm

This was made for my friends over at Nacosta. Aside from the camera rental and whatever I spent on coffee throughout the editing process, this video cost $30 to make.

  • Film School Pro Tip #1: If you don’t have much money to spend on extravagant sets, just point as many lights at the camera as you can.
  • Film School Pro Tip #2: In your freshman year, you’re going to really want to put up a Pulp Fiction poster in your dorm room. Everyone gets this urge, let it pass.

Comment » | Directing, Editing, VFX

Scare to Care 2 Promo

May 14th, 2012 — 7:57pm

Because I couldn’t think of a better representation of our philanthropy than Jay Z. And just so we’re clear on something: I can’t graphic design to save my life and I’ve never pretended otherwise. I don’t know why I keep embarrassing myself with things like this.

Comment » | Editing, VFX

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